Tora Tea

Tora Tea is more than just a boba tea brand — it’s a cross-cultural experience inspired by the founder’s years living in Japan. The name and illustrations take cues from traditional Japanese comics, while the visual identity embraces a bold, contemporary twist. A vibrant color palette of yellow, blue, and orange channels the energy of modern city life, breaking away from the soft, pastel tones typical of boba branding. The result is a design that bridges eastern heritage and western modernity, creating a brand that feels both authentic and refreshingly new — perfectly attuned to the creative spirit of NYU students and the vibrant culture of downtown New York.