Poprice

Poprice is an Americanized Chinese food brand reimagined for the U.S. market. The rebranding focused on positioning it as a vibrant, fast-casual lifestyle brand that resonates with New York’s diverse audience. I led the creative direction by simplifying the visual system and developing a playful rice-inspired character IP as the brand’s visual anchor. The result is a bold, modern identity and packaging system that transforms Poprice from a traditional restaurant into a fresh, approachable grab-and-go experience.