Jurin Sushi

A refined visual identity for a minimalist omakase concept in New York that bridges traditional Japanese craftsmanship with the city’s contemporary dining culture. The system is anchored in Japanese indigo blue, symbolizing purity, calm, and nature, and complemented by a tree emblem inspired by motifs from traditional kimonos and Japandi interiors. Together, these elements evoke serenity, authenticity, and cultural depth, positioning Jurin as a modern yet approachable expression of omakase for today’s urban lifestyle.