Sound Bath Series

To promote the launch of Heytea’s new Matcha Drink Collection, the brand partnered with The William Vale Hotel to host a series of sound bath sessions led by Sara from Auster Sound. The visual direction for the campaign embraced a calm, zen-inspired aesthetic, blending The William Vale’s signature blue with Heytea’s minimalist illustrations. This collaboration not only strengthened the brand’s connection to wellness and lifestyle but also paved the way for future in-person activations such as yoga sessions, book clubs, and tasting events.