Heytea x Sandy Liang Pop-up 

For Heytea’s debut at New York Fashion Week, I led the creative development of the campaign for its pop-up collaboration with fashion brand Sandy Liang. The concept reimagined Heytea’s contemporary tea culture through the lens of New York fashion — inspired by the Manhattan sunset, tropical hues of the new drink, and Liang’s nostalgic femininity. I crafted a cohesive visual language across digital, print, and mobile truck activations, blending Sandy Liang’s signature pink with Heytea’s zen-inspired neutrals to create an identity that seamlessly introduced the tea giant to the vibrant cultural fabric of New York City.