Sip the Season

The creative direction for Heytea’s 2024 Holiday Campaign, envisioned under the theme “Sip the Season,” explores a cold, edgy, and retro aesthetic that breaks away from traditional holiday visuals. The use of ice and snow elements introduces a sense of mystery and sophistication to the seasonal merchandise collection. This unique approach reflects Heytea’s brand philosophy — bold yet zen, merging minimalism with a striking visual attitude.