Chagee Charm

To celebrate the grand opening of CHAGEE, one of China’s largest and most beloved tea brands, at Brea Mall in Los Angeles, I designed a series of custom charms as part of a limited-edition merchandise collection.
The concept draws inspiration from the quintessential freedom and laid-back spirit of Los Angeles — its sun-soaked beaches, vibrant summer energy, and effortless style. The final design captures the playful, casual essence of LA, while staying true to CHAGEE’s refined and contemporary brand identity. It also introduces the trendy charm and bag-accessory culture into the collection, blending everyday fashion with the brand’s lifestyle appeal.