Century Beauty Group

For Century Beauty Group, a New York–based beauty clinic devoted to timeless elegance, confidence, and refined femininity, I developed the branding and visual identity. The design takes a minimalist approach that embodies calm sophistication — where natural beauty meets modern aesthetic care. Inspired by the clinic’s philosophy of balance and rejuvenation, the identity features soft, organic forms echoing the natural contours of the female face, paired with a warm, contemporary color palette that conveys serenity, trust, and understated luxury.